"3 HOURS AGO, I WAS LOWERING MY BUSINESS CASKET INTO THE GROUND..."
INTRODUCING
Persuade for Good™
How to Be a Person of Influence Who Changes the World One Conversation at a Time
by Macy McNeely + Kathryn Shubert
Salespeople are quick to be thought of as ‘bad’
because the image of a slimy car salesman probably pops into your head. I’d be willing to bet it’s hard for you to even imagine what a ‘good’ salesperson would be. Allow me to show you...
• The dentist that sells your dad on flossing
everyday, which had a massive impact on his heart health. And now he gets to roll around on the floor with his grandkids for years to come.
• The clothing boutique owner that sells
confidence to the 15 year old girl as she picks out an outfit to wear on the first day of her new school. And she had the courage to introduce herself to a new friend, who she sat with at lunch.
• The coach that sells a vision to his football team. And now the 4th string, walk on quarterback not only believes in himself, but leads the team to 2 national championships.
We know that persuasion skills are powerful. They can change the world, for better or for worse. That’s why we are on a mission to get these skills into the hands of the good guys.
And that’s you.
You’re made to live a life of influence. You’re made to lead the way. You are made to persuade.
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